Online research and word-of-mouth recommendations are two powerful resources for today’s new-vehicle shoppers, but there’s just one company that has the confidence to offer a one-stop Internet source for both: Infiniti.
The luxury brand has become the first automaker to provide consumer-generated ratings and reviews on its own website at www.InfinitiUSA.com. Some 900 reviews on seven separate Infiniti vehicles were added to the site to kick off the new effort, with more on the way. And while these initial efforts were gathered via Infiniti customer-communications efforts, the brand will soon add functionality to its website that allows users to upload their reviews and comments directly.
It’s the latest way Infiniti is leveraging the Internet to build relationships with its customers, following two successful Facebook programs that supported the launch of the 2011 Infiniti M and QX. Notably, the former—a high-performance sport sedan with standard and available equipment that includes a 420 hp V8 engine, seven-speed automatic transmission with manual shift mode and Downshift Rev Matching, and all-wheel drive—gets a 4.5-star rating (out of 5 starts) from the consumer reviews currently posted at InfinitiUSA.com. The all-new QX SUV—mixing premium luxury and body-on-frame ruggedness—is rated at 4.4 stars.
As the brand continues to gain momentum in the Unites States and abroad, Infiniti Boston MA expects to see even more reliance on user-generated content and social media initiatives.
“The Infiniti ownership experience extends well beyond the driving experience of our owners and into their lifestyle, which includes peer-to-peer and social media channels,” said Ben Poore, vice president, Infiniti Business Unit. “Providing the forum for Infiniti owners to share their experience with others who are researching and considering an Infiniti is a natural extension for us of the total ownership experience. And we know our current owners are our best advocates.”
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