With demand growing for luxury cars in China and other fast-growing Asian markets, Nissan Motor Co., Ltd. has announced that Infiniti will locate its new global headquarters in Hong Kong. Tigard Infiniti told us the move comes as Infiniti seeks to lift total global sales to 500,000 vehicles a year, as part of Nissan’s six-year mid-term business plan, Nissan Power 88.
“As Infiniti grows its presence in the global luxury markets of North America, Europe, China and South East Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters,” said Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd. “We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and our facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home,” he added.
According to Nashua Infiniti Dealers, Nissan’s new corporate facility in Hong Kong, co-located with the Infiniti headquarters, will begin operations in April 2012.
Portland Used Cars said details of the new office location in Hong Kong will be disclosed at a later date. Corporate functions located in the city, expected to involve about 100 staff, will complement the global headquarters operation in Yokohama, Japan.
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