For an automotive brand that’s expanding into new global markets there’s perhaps no better way to reach consumers than sponsoring a Formula 1 racing team. Infiniti chose well when it picked Red Bull Racing’s team, which was already home to the 2010 world champion, Sebastian Vettel.The 24-year-old German driver is an Infiniti Global Brand Ambassador.
Vettel captured the 2011 title over the weekend after placing 3rd in the Japanese Grand Prix. With back-to-back titles, Vettel is now the youngest driver to score a point, capture pole position, win a race, win a championship and win two in a row. He clinched the title with an insurmountable 114-point lead with four races to go.
Vettel is known for being an exuberant winner and one who gives credit to his team for the success he’s achieved.
“I want to thank all the guys and girls in the factory in Milton Keynes, as it’s not just us here pushing very hard, it’s them as well – from the post office to the design office to the engineering office here at the track, their effort is just incredible,” he said after the race.
The next goal for Red Bull Racing is to capture the Constructor’s Championship, which brings millions of dollars with it. There is an indirect corporate relationship between Infiniti and RBR: the team uses Renault engines, Renault holds a large stake in Infiniti parent Nissan.
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